
French Avenue
Noble Cedar
Aldehydes and bergamot give a bright, sparkling lift, orange blossom a soft floral heart, and white musk with cedarwood a smooth, woody finish.
Eau de Parfum
Free UK delivery over £30 · 30-day returns
Extrait de Parfum · 80ml · Unisex
Plum, apple and bergamot open over clary sage and pepper, then settle on vanilla, leather and patchouli: smooth, slightly sweet and easy to wear.
Plum · Apple · Bergamot · Clary Sage · Pepper
Sent by Royal Mail Tracked 48, 2–3 working days after dispatch.
How Paradigm unfolds on skin, from the first spray to the dry-down.
The first impression is juicy and bright, with plum and apple sharpened by bergamot. Clary sage and pepper follow in the heart, adding a herbal note and a light peppery edge without turning sharp. The base gathers vanilla, musk, leather and patchouli, warm and quietly woody as it dries down.
Its balance is what makes it work: sweet enough to be inviting, grounded enough for the evening. Rated at eight to ten hours, it suits every season, from everyday wear at the office to dinners and nights out. The extrait concentration gives it a dense, smooth presence on the skin.
Standard UK delivery is £3.95 by Royal Mail Tracked 48, 2–3 working days after dispatch, and free over £30. Express is available at checkout, and orders placed before 14:00 on a working day leave the same day. Full delivery information.
Unopened bottles can be returned within 30 days for a full refund of the item price. Once the seal is broken a fragrance cannot be returned, for hygiene reasons. Faulty or damaged items can be returned whatever the seal. Full returns policy.
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